Some patent "may use"She cited a famous case in Dongguan. Dongguan Wing Wah is a time-honored, but at the time of entry into the mainland market, without applying for trademarks. Until 1991 when want to register, she found was a confectionery company in Rizhao, Shandong registered, and therefore was rejected. "Wing Wah had not taken the right strategy to solve the problem, that has to make their own cakes, because the market is not a problem. Shandong's glory was bought by Shunde, a self-employed, Dong Guan enterprises the right to register the private negotiations with the glory, the case hasn't finished. "
she believes that Wing Wah's biggest failure was only interested in the production and sales, and has great error in trademark. "1991 rejected an application for registration of the time, you should have thought to look at the factory, then to buy the trademark, I estimated at less than 10,000. "
she believes that now leave an honest product has had it as intellectual property has become an important weapon. "If others have, you do not, this, and how to play? "
she suggested that Dong Guan enterprises at least want someone to manage their intellectual property rights, special attention should be paid to research and development on intellectual property education for staff, marketing staff, because it is directly related to the research and development, which involves the understanding of the infringement on the market. "Can't wait for product to apply for a patent, as long as the technologies eligible, as long as the technical idea, in principle you can apply for a patent. If you and other products sold on the open market to patent your product will lose its novelty. "
85% of the world's patents are not in China
Zhang Yumin returned to Dong Guan enterprises points out that a shortcut can be free and legal use of someone else's technology. "Over 90% in the world of new technologies are being submitted for publication, but by patent applications open. Learn to use these public technical information 40% research funding can save research time, 60%. "
she said that duplication can be avoided on the one hand, directly on the basis of its forward, better technology. The other hand, regional patent applications, Dong Guan enterprises can also make use of patent databases, free and legally using someone else's technology.
she said, 85% of worldwide patent applications in China. Many foreigners to apply for patent, will not come to China to apply for because they cost money, and do not want to sell to China, application there is no need to "valid patents and 50 million in the world, China has 700,000, remaining in China are not valid. This means that you can use, it is a public technical, you use is legitimate. "
she also suggested that the Government come up with the money, hire a professional agency research and analysis, so that enterprises can be more convenient to use these technologies.
in a subsequent question, Dongguan business owners ask, can these technologies without legal protection in China to register? Professionals reply to say, although it is free to use other people's technology, selling products, but if you apply for, it will be invalid for lack of novelty.
also pointed out that Professor Zhang Yumin, Dong Guan enterprises should be modeled as a basis for innovation stage, ultimately to adhere to the road of independent innovation. "Don't go near the people's brand, it's too easy to be hammered down. "
Wing Wah had not taken the right strategy to solve the problem, that has to make their own cakes, because the market is not a problem. Shandong's glory was bought by Shunde, a self-employed, Dong Guan enterprises the right to register the private negotiations with the glory, the case hasn't finished.